The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
World Cup delivery
Agency: GUT / Buenos Aires + Lanzallamas / Buenos Aires + Paisanos.io / Buenos Aires
Client: Delivery Hero/ PedidosYa Category: Innovation / Use of Media in Interactive, Online, & Mobile
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's Category: Online Advertising / Native Ads
WoMen's football
Agency: Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client: Orange Category: Online & Mobile Video / Online-only Video - Single
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple Category: Online & Mobile Video / Online-only Video - Single
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Interactive & Mobile for Good
Where To Settle
Agency: McCann Poland + McCann New York
Client: Mastercard Category: Interactive & Mobile for Good
Award:
2024 Interactive, Online & Mobile Gold Pencil
Agency:
GUT / Buenos Aires + Lanzallamas / Buenos Aires + Paisanos.io / Buenos Aires
Client:
Delivery Hero/ PedidosYa
Title:
World Cup delivery
Category:
Innovation / Use of Media in Interactive, Online, & Mobile
Annual ID:
OS24_IN008G
Award:
2024 Interactive, Online & Mobile Gold Pencil
Agency:
VML / New York + VML Argentina
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Online Advertising / Native Ads
Annual ID:
OS24_IN003G
Award:
2024 Interactive, Online & Mobile Gold Pencil
Agency:
Publicis Conseil / Paris
Client:
Renault
Title:
Plug-Inn
Category:
Commerce
Annual ID:
OS24_IN005G
Award:
2024 Interactive, Online & Mobile Gold Pencil
Agency:
Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client:
Orange
Title:
WoMen's football
Category:
Online & Mobile Video / Online-only Video - Single
Annual ID:
OS24_IN001G
Award:
2024 Interactive, Online & Mobile Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client:
Apple
Title:
Fuzzy Feelings
Category:
Online & Mobile Video / Online-only Video - Single
Annual ID:
OS24_IN004G
Award:
2024 Interactive, Online & Mobile Gold Pencil
Agency:
McCann New York + Microsoft
Client:
Microsoft
Title:
ADLaM
Category:
Utility
Annual ID:
OS24_IN002G
Award:
2024 Interactive, Online & Mobile Gold Pencil
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Interactive & Mobile for Good
Annual ID:
OS24_IN006G